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Online Shopping
Social Media - 8 January 2021
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COVID-19 spread all around the world. One year ago, nobody thought about a virus that would affect your health and business on the long-term. In addition, a lot of businesses struggle with making sales due to the fact that governments decided that closing stores, shops and restaurants would decrease the infection rate. For some people, this may or may not be true, but that is not the point of my writing. However, COVID is not over nor will be lockdowns that will be held in the future. Therefore, your business needs to get on the internet ASAP. Let me tell you what you need to do to run a successful online business.

  1. Get on Instagram

Instagram has changed a lot of features in the last couple of months. Especially after COVID hit the world, Instagram changed everything in favour of shopping via Instagram. By introducing Instagram guides where influencers can make a shopping guide including their favourite brands and where the consumer can shop via this guide. Furthermore, Instagram is favouring Instagram reels because the button is in the middle of the page and the algorithm is pushing reels. We already knew that when creating content for your business you should go 40% on pictures and 60% on video because people are more likely to watch a video than a picture. Hence, in 2021 you can buy straight away from a reel.


2. The shops are closed but the internet is available

You have a physical store but there is a lockdown? Buy a domain name and start your business online. You already have a place so you can buy a backdrop and softbox to create your own little studio where you can take pictures of the items. You can use this content on social media channels, in your email marketing and for your website. These days it is hard to create the amount of content that is needed to be present everywhere on the internet. Therefore, reusing your content is the perfect solution to prevent you from creating too much content.


3. Starting a business on the internet is relatively cheap

As said before, to create content you only need a backdrop, softbox camera and model. The internet is free and has many inspirational websites such as Pinterest, Instagram and TikTok. However, it does not mean you have to create one video and you will have a viral video or photo. Even this relatively cheap activity means putting in a lot of hard work and creativity into the creation. That is the reason why there is an increase in social media managers and content creators. For more information about this click here.


4. Digital transformation

During the pandemic, a lot of companies have changed their business models to the current situation. For example, grocery subscription, online gym sessions, online study classes and many more. Therefore, a lot of companies will stay inside which mean that there will be fewer people around the cities and more people inside their own bubble. Hence, a lot of business have built their e-commerce in less than 24 hours. An easy website that I can recommend is Shopify.

The reason why you should start your online business is because it is easy, relatively cheap and super booming. COVID is not over and we won’t go back to ‘normal’ for a while. The fear of the virus is still around that means that not all your clients will visit you in your store.



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